Expert Resumes The Latest Tips
Expert Resumes The Latest Tips
It seems, no matter how well we have it, we all want a better job.
This means tracking job postings, making contacts, tracking leads, analyzing potential employers, and planning interviews. However, this depends on other people, word of mouth, and the quality and quantity of job postings available at a given time.
Only your resume gives you complete control over how potential employers perceive you. It does not have to be passive job posting with subjective information about why you consider yourself a great and wonderful person (which you are, of course).
You need an effective career marketing piece that takes full advantage of the needy 10-60 seconds of attention that most resumes get.
Maybe you do not think you’re a very good writer, and you just do not like writing about yourself. You are not alone: self-published authors and high-level executives visiting my office tell me that they have problems writing a decent resume. They also tell me, “My CV is not perfect, but I explain myself in the interview.”
However, you may be the perfect candidate for a position and will not receive the interview for any reason other than your resume. Resumes are typically used to exclude people from positions that they more often than not. Who stays on the “potential” stack is called to an interview.
The final result? What employers want to know about every person sitting on their desks is: What can you do for me? How can you effectively fill this position? Why should I talk to you?
Use a profile to focus on keywords –
Digest your information. Limit yourself to keywords that refer to essential skills and abilities. These can be as basic as sales, marketing, customer relationships, target marketing, project management, budget planning or forecasting.
If you have these elements, group similar words and list your knowledge, for example:
* Experience in sales, marketing and new business development, including full responsibility for acquiring and managing accounts.
* Competent overall project management, from technical staff training to product design, development and deployment in key national markets.
* Extensive experience in financial, accounting and C-level audits, including strategic planning, team training, quality control and customer relationships.
This gives you total control over how employers perceive you. Without this section, you are basically a victim of your work experience and education, and what if your recent experience is not related to your current career goals?
Market your skills and abilities consistently –
Avoid fluent words like “self-motivated, practical professional with an excellent track record of …”. Let’s be honest. The first two points in this sentence could be said about almost anyone. Let the employer decide if he has your skills (top) and your tasks and achievements (in the Employment section).
This can be the hardest task in any resume, and it must be written just right. If it is subjective or contains ideas that can not be verified by education or experience, do not include it or lose your credibility. Get advice from a Certified Professional Resume Writer, who usually does not charge a review fee.
A title or a goal? –
Think about a basic title or goal for the beginning of your resume. This is usually very short, just one or two words: SALES / MARKETING or ACCOUNTING / FINANCING or something as simple as EXECUTIVE LEADERSHIP. Give the reader an idea of where you are coming from and where you are going in general, without being discouraged by other positions.
Work and Education Sections –
Now your writing must consistently review, support and quantify what you have stated in your profile section. Help the reader to actually see you at your last position by formulating the daily duties that are most relevant to your career goals. Quantify how many people you have supervised or trained, explain the types of customers you work with, the computers you use, and the main results.
What are your successes? Provide figures and facts on how much money you’ve saved over time in the company, awards, recognitions, etc.
Avoid the ubiquitous “References on Demand” at the end of your resume. If employers really want references, they will ask you. Consider “CONFIDENTIAL CV” at the top of your CV and / or include this in your cover letter. Always respect the intelligence of the reader!
Browse the corporate brochure, the annual report and, where appropriate, the job ad and tailor your resume as much as possible to the job.
Final thoughts –
Although personal networking is the best way to find a job, an excellent resume can open doors for you and is still required in many network situations. Of course, a short cover letter should be addressed to the hiring authority whenever possible.
Tell employers what they know about their job and why they want to work specifically for their company. Make them feel like they’re the only person receiving your resume. Consider this: A CV that is only slightly more effective than the one you have now can help you get a job weeks or even months faster than your old CV.
Writing CVs is an art form of its own and there are few fixed rules. You need a complete and professional job search strategy, and your resume must be an integral part of that strategy. If you translate those ideas into the next update of your resume, you’re almost certainly going to get more interviews.
Copyright 2008, Steven Provezano