How to Write a Graphic Design Project Proposal
How to Write a Graphic Design Project Proposal
If you’re a freelance graphic designer, chances are good that many of your projects are pretty short. So you have to constantly build relationships with new customers and sign new contracts. How do you get the jobs you want? You have to master the art of writing a proposal.
But you’re a graphic artist, you’re protesting, not a writer. That’s alright: you already know what you can do for your customers, what it costs, and you can explain why you are the best choice for the job. And that’s the bulk of the information that feeds into an offer.
Graphic design can include a variety of different services – company logos, websites, product packaging, book design, printing – you name it. This diversity means that the specific topics in your proposal are a little different from those of others. Regardless of your specialty or project, however, there is a basic structure that should follow any suggestion.
Here’s an introduction, a section on your client, a section describing your goods or services, and then a section on why you can count on your business to deliver on your promises. That does not sound so hard, right?
You also do not have to start with a blank page. You can use a pre-made proposal package to take a big step forward towards the finish line. A good offer pack contains hundreds of offer topic templates with instructions and examples to help you find the right information on every page. There are also sample suggestions for this type of kit, including one on corporate branding and one on marketing. These will give you great ideas on what your finished offer might look like. And the best kits also offer contract templates for graphic designer services that can save you more time and legal costs.
But now we want to work through this supply structure from the beginning. The introduction is the shortest section, usually just a cover letter, followed by a front page. The cover letter should explain who you are, why you write, and provide your contact information. The title page simply mentions your suggestion. The title should state exactly what the suggestion is: “Corporate Branding Design Services for XYZ Corporation” or “Design and Print Proposal for Your Christmas Catalog”.
If your suggestion is relatively simple, you’re done with the introduction. If it’s complex, you may need to add a client summary of important points or insert a table of contents here when you’re done writing the proposal.
The next section should address the needs, goals, and needs of your potential customers. It is important to show that you understand their point of view. So ask yourself, what do you need from me? What goals do you want to achieve? Are there any restrictions like budget, schedule, interfaces to other parties and so on?
Do not add your ideas yet. In this section, you should show that you know what customers are looking for. If you do not know much about the clients or the project, you must do your research before you start writing. A good proposal is never just about you. Focusing on the needs of customers distinguishes successful offers from offers that go to the wastebasket.
Next is the section that explains how you can achieve the customer’s goals and meet the requirements you describe. Explain in detail what you are planning, how much it will cost, and how customers will benefit from your solutions.
The pages in this section vary from offer to offer as projects and services are different. For example, you may need to include a packaging or prototyping topic, while another graphic design company may need to include a topic on printing.
In the last section, it’s time to tell the potential customer why you’re the best. You add pages such as company history, experience, references, training, projects, case study, etc. to show that you have the experience and know-how the customer needs.
And it always looks better when you can add compliments from others. So add pages like awards, referrals, testimonials, and use all the ammo you need to substantiate your claim that you’re the right choice for the job. The very last page should be a call to action asking the readers of the proposal to contact you in a next step, to send in the contract and to indicate what they should do next.
Now you have completed the structure with the desired topics. However, you still need to complete two tasks before sending the proposal. Make it look good first – you’re a graphic designer! Add splashes of color with margins, logos, or other style elements. Use special bullets or fonts. Second, you should correct each page to make sure your suggestion sounds professional. If your suggestion seems to be carelessly mischievous, your potential customer may also assume that your design work will be sloppy.
Finally, deliver the proposal. You can attach it as a PDF to an e-mail or print it out and deliver it by mail or by hand. Use the method that you think will impress your customers the most.
That’s all you need to know about writing a proposal. You will use many of the same pages in all of your proposals because they describe your business and your services, but each offer is slightly different from the next, as it is tailored to a specific customer and project.
Using a pre-made proposal package will make your proposal projects faster and more complete.