How to Write a Winning Financial Services Business Proposal
How to Write a Winning Financial Services Business Proposal
Do you need to make a proposal to promote a potential customer for your financial services business? It does not have to be an intimidating process. The goals of any business proposal are: Imagine, highlighting your services and / or products, describing the costs, and convincing customers that you are the right choice for the job or that you are worth their finances to trust. To speed up drafting, you can use pre-made templates and get ideas from sample suggestions.
Whether you’re writing an accounting, payroll, insurance or brokerage service, opening a franchise, or even applying for funding to start or expand your business, the offering structure is similar. Here’s the basic structure: Imagine, summarize the needs of the prospect, describe your services and costs, and ultimately provide information about your organization, credentials, and capabilities.
For a financial services company, you also need to provide some detailed information about your services or products that are of interest to the customer. For example, an accounting firm may need to consider a range of options based on the size of the client’s business (services for a one-man company are different from services for a ten-person company, even if you do things like payroll services). , An insurance broker may need to explain different types of policies for a variety of situations.
Always remember that the purpose of an offer is to convince your potential customers to do business for them or to manage their hard-earned money. You must prove that you can supply the products or services you need. A simple price list can never replace a real offer.
Proposals should be directed to a specific customer. This means that you need to gather information about your customer so that you can make an offer tailored to the needs of that customer. It is never a good idea to send the same sales letter to all potential customers. Customers are more likely to accept a quote tailored to their specific needs.
Let us return to the order described above. Start your proposal with a cover letter and a title page. The cover letter should contain a short personal introduction and contain the contact information of your company. The title page is exactly what it sounds like: the name of your specific offer (for example, “Accounting and Payroll Services,” “Preparing for Financial Freedom,” “Insurance Policy Options for Westbridge, LLC.” Or “Refinancing Your Mortgage”) ” ).
After the introductory section, add topics that describe your client’s needs. When presenting a proposal for a detailed set of services, you may need to write a summary to precede the detail pages. In an offer for a corporate client, this is usually referred to as an executive summary. A less formal but still complex offer is more commonly referred to as a customer summary. In this summary and on the detail pages that follow, you should demonstrate your understanding of the client’s needs, goals and aspirations and discuss any disclaimers or risks that need to be disclosed. Everything should be about the customer in this section.
Next is your chance to apply yourself. Follow your introductory section and the customer section with pages that describe what you offer. These pages may contain general headings such as “Provided Services,” “Policies,” “Benefits,” “Service Cost Summary,” and “Product Cost Summary,” as well as more specific pages that list the products and / or services you provide and explain the associated costs.
Your particular company determines the specific topics and pages that you need to include in your offer.
An insurance broker may include topics such as needs analysis, customer background, insurance, insurance coverage, policies, risk analysis, recommendations, comparison table, and options in addition to standard service topics. Since proposals in some areas may be binding on the contract, make sure that all restrictions, exclusions, and deadlines are included in your disclaimers, and contact your local lawyer to ensure that your proposals and contracts comply with local laws correspond.
A finance company may include such topics as financing, repayment plan, options, consolidation, collateral and guarantees, payment options, payment plan, and so on.
A company that sells investment or brokerage services not only needs to contain information about its products and services, but in those times, such a company should also have flawless credentials. Consider information about your services offered, products, policies, disclaimers, risk analysis, risk management, industry trends, recommendations, ROI, commissions, assets, clients, references, experience, qualifications, reputation, customer service, company history, and so on.
When you request funds to start a financial services company (from a small accountancy firm to an insurance company), you should include pages such as competitive analysis, industry trends, market and target audience, marketing plan and insurance, liability, schedule, funding application, services provided, products, business activity of the company, balance sheet, income forecast, sources of funding, use of funds, staff, legal structure and other issues required by the lender.
Include your company details in your last offer section, including pages such as Company History or About Us, Qualifications, Certifications, Memberships, Testimonials, Our Customers, or References. Your goal in this section is to convince potential customers that they can be trusted to deliver the goods and / or services they need, and to manage their money responsibly.
These are the basic steps for organizing and preparing the proposal. But you are not quite finished yet. After you’ve saved all the information on the pages, focus on making sure your offer is visually appealing. Integrate your company logo, use colored margins and / or select interesting fonts and custom bullets to add color and flair. Just be sure to consider your business style when making this selection.
To complete your suggestion, be sure to proofread each page and perform the spelling check. It is always a good idea to get a person other than the author of the proposal to provide final proof, as it is often the case that mistakes in your own work are overlooked.
When the last work is done, print or save it as a PDF file, and then send it to the customer. Which shipping method you should use depends on your relationship with your potential customer. While it’s common to e-mail PDF files to customers, a well-printed, personally signed and hand-delivered quote can make a bigger impact and prove that you’re ready to make additional efforts for the customer.
To sum up, a range of financial services can vary considerably in content, depending on the company, size and needs of the customer. The content of each company’s proposal must be slightly different. However, all of these proposals have a similar format and structure.
If you want to use ready-made templates with simple instructions and extensive suggestions for the content, you can use the proposal package that contains all of the above material. It also includes examples of completed financial services proposals that will give you great ideas and help you easily create your own successful offer.